Resume

Downloadable Resume

Summary

Digital Marketer with 6 years of Marketing experience with skills in Paid Media Management. Hard working individual with experience in account management for multiple clients across many different industries at varying levels of size and ad spend.

Education

Western Michigan University - Kalamazoo, MI

Bachelor of Business Administration - April 2020

  • Major: Digital Marketing
  • Minor: General Business

Experience

Ignite Visibility, San Diego, Ca (Remote) - Senior Paid Media Manager

July 2022 - Present 

  • Develop and execute comprehensive paid media strategies across various digital platforms. Primary platforms include Google Ads, Microsoft Ads, and Facebook Ads. 
  • Manage all aspects of paid media campaigns, including campaign setup, budget allocation, targeting optimization, and performance tracking to ensure ROI goals are achieved.
  • Lead weekly meetings with all current clients reviewing over current projects, tasks, and account performance.
  • Create and present quarterly presentations on paid media performance, trends, and insights to stakeholders, including senior management, to inform decision-making and demonstrate ROI.

OWL Computing, Grand Rapids, MI - Paid Media Specialist

May 2020 - July 2022

  • Developed strategy, budget, and executed marketing plans for clients.
  • Account management of Google Ads, Facebook Ads, LinkedIn Ads, and more.
  • ROI tracking for ecommerce focused clients.
  • Conversion optimization and analysis for all clients.
  • Implemented, tracked, and reported the performance of all campaigns and clients.

The Digital Marketing Competition - National Champion

December 2019

  • Developed an ad strategy to earn $1 million in revenue for a financial company in 2020. 
  • Created Google and Facebook Ads strategies to help reach marketing goals.
  • Utilized Photoshop and Google Slides to develop a proposal. 
  • Presented a 15 minute presentation outlining a proposal and plan to reach marketing goals as well as a 10 minute Q&A.

Computer Guild Marketing, Kalamazoo, MI - Digital Marketing Specialist

May 2018 - May 2020

  • Created marketing and advertising material for companies.  
  • Google Ads account management.
  • Facebook account management.   
  • Back-end and Front-end website building with WordPress.

Hurley & Stewart Engineering, Kalamazoo, MI - Intern CAD Designer, Hardware & Software IT

March 2015 - August 2018

  • Assisted with network upkeep, general computer maintenance, and software management
  • CAD drafting of project sites
  • FAA Small Aircraft Pilots license to operate company drone
  • Built and maintained tower computers for high-end 3D design software
  • Utilized company drone & video software to prepare marketing materials for clients and website

Best Buy, Grandville, MI- Seasonal Customer Service

October 2017 - January 2018

  • Seasonal position, assisted customers with merchandise
  • Customer service focused, assisted with demanding holiday hours and reported to all on-call requests

GVSU IT Help Desk, Allendale, MI - IT Technician

October 2016 - August 2017

  • Worked with professors and students to help them with hardware & software problems in multiple platforms
  • Over the phone service required patience & knowledge of computers, software and customer personalities

Industry Relevant Skills

  • Google Ads
  • WordPress
  • Facebook Ads
  • Google Analytics
  • SEO
  • Google Search Console
  • LinkedIn Ads
  • Mailchimp
  • Excel
  • Google Merchant
  • Google Tag Manager
  • Client Facing